How to promote a tourist destination that didn’t want people to post about it?

We needed to encourage stressed out Perthians to disconnect from their phones and get down to Esperance to reconnect with each other. The only problem is, when you disconnect from your phone, you can’t share your experience with others and spread the word? So we asked Influencers to visit Esperance and not post a thing, turning into ‘Unfluencers’ and starting a powerful online conversation as a direct result.